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Fright Night
Project type
Social Media Campaign
Date
October 2024
Location
New York City
For Halloween, the restaurant did a special tasting event for just Chardonnay, calling it “Fright Night” because there is no Chardonnay on the menu as the head sommelier thoroughly dislikes it. In keeping with this somewhat silly theme, the following campaign was released on Instagram to promote the event, selling around a third of tickets just from the posts alone.
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